Punjab, Pakistan, is actively enhancing its tourism sector through several strategic initiatives:
1. Establishment of the Punjab Tourism and Heritage Authority
The provincial government is forming the Punjab Tourism and Heritage Authority to oversee the restoration and management of 170 historic sites, including 101 gurdwaras and 53 churches. This effort aims to transform these sites into international-standard tourist centers.
2. Development of Taxila as an International Tourist City
Plans are underway to develop Taxila into an international tourist city, upgrade the Taxila Museum, restore 46 inactive gurdwaras, and modernize Chhanga Manga into a Swiss-style recreational site.
The 'Magnificent Punjab' project aims to transform the province into a thriving tourist hub by highlighting its historical, cultural, and natural beauty.
4. Infrastructure Enhancements
The government is improving tourism infrastructure by upgrading facilities and enhancing accessibility to attract both domestic and international tourists.
These initiatives reflect Punjab's commitment to promoting its rich heritage and making the province a premier destination for tourists.
Major Steps Taken:
1. Establishment of the Punjab Tourism and Heritage Authority
The provincial government has approved the formation of the Punjab Tourism and Heritage Authority, tasked with restoring and managing 170 historic sites, including 101 gurdwaras and 53 churches. This initiative aims to transform these sites into world-class tourist destinations, preserving the province's rich cultural and religious heritage.
2. Launch of the 'Magnificent Punjab' Project
Chief Minister Maryam Nawaz has introduced the 'Magnificent Punjab' project, a comprehensive plan to position the province as a regional and international tourism hub. Key components include:
Development of Taxila: Transforming the ancient city into an international "tourist city" to attract global visitors.
Revitalization of Chhanga Manga: Upgrading this historic forest reserve into a modern entertainment center inspired by Swiss recreational sites.
Immediate Approval of Tourism Projects: Fast-tracking 16 tourism projects, such as Bansara Gali and Tourist Village, to enhance tourist infrastructure.
Chief Minister's Magnificent Punjab Tourism Internship Program: To cultivate a skilled workforce in the tourism sector, the government has launched a three-month internship program offering 1,000 positions with a monthly stipend of Rs. 60,000. The first batch of 250 interns is set to commence in March 2025, providing practical experience in tourism management and operations.