Google Analytics: This is a free tool that provides detailed information about your website traffic, including the number of visitors, where they came from, what they did on your site, and more. You can use this information to make informed decisions about your content and marketing strategies.
Google Search Console: Another free tool from Google, this provides data about how your site is performing in search results, including what keywords are driving traffic to your site, how often your site appears in search results, and more. You can use this information to optimize your content and improve your search rankings.
Ahrefs: A paid tool that provides detailed information about back links, keywords, and competitors. You can use this information to identify opportunities for improving your website's SEO and to stay ahead of your competition.
SEMrush: Another paid tool that provides insights into your website's SEO, including keyword research, competitor analysis, and site auditing. You can use this tool to optimize your content, identify opportunities for improvement, and track your progress over time.
Moz Pro: A suite of tools that includes keyword research, site audits, and rank tracking. You can use Moz Pro to identify opportunities for improving your website's SEO, track your progress over time, and stay ahead of your competition.
To use these tools effectively, you should have a clear understanding of your SEO goals and what metrics you need to track to achieve those goals. You should also be familiar with how to interpret the data provided by each tool and use it to make informed decisions about your website's SEO strategy.